The Neverending Story

New Edition Book Project

I selected The Neverending Story by Michael Ende’s 1979 masterpiece as my new edition book project developed as a Stillhouse Press Publishing Practicum project focused on a complete title refresh. As writer, illustrator, and designer, I led the visual and promotional repositioning of the book by designing a new cover jacket and conducting a comprehensive publicity and promotions analysis. This project involved synthesizing the book’s enduring market relevance through a "What’s the Buzz?" pitch, creating a narrative-driven Ideal Reader profile, and constructing a thematic mood board to guide the visual direction. Additionally, I authored a brand-new 300-word biography for Michael Ende and drafted original cover copy designed to re-introduce the story’s philosophical depth to a contemporary audience.

CREDITS: Writer, Illustrator, Designer, Art Director, Book Cover & Interior Design

Market Analysis

Logo Identity

Book Cover Jacket Design

Design Pages

Title Page

Author Bio

Creative Direction Mood Boards